Caphub
Led design for Caphub, a deal management platform for private equity, from discovery to MVP launch, collaborating with founders and a cross-functional team.
Services
Product Design, Strategy, Branding, Product Discovery
Services
Product Design, Strategy, Branding, Product Discovery
Services
Product Design, Strategy, Branding, Product Discovery
Tools
Figma, Miro, Webflow
Tools
Figma, Miro, Webflow
Tools
Figma, Miro, Webflow
Value
Cutting-Edge Technology in a Fragmented Market
Value
Cutting-Edge Technology in a Fragmented Market
Value
Cutting-Edge Technology in a Fragmented Market
Timeline
6 months
Timeline
6 months
Timeline
6 months
Discovery & Collaboration
The first two months focused on deep discovery. Through intensive workshops with the founders, we mapped out their pain points and business needs, crystallizing the core business model. I advocated for direct access to their network, enabling us to gather insights from diverse user groups and ensuring the platform would address real-world challenges.
Defining the MVP
Our research revealed the need for a marketplace where users could raise capital or find essential third-party services—such as legal or executive support—to close deals. A standout early feature was the “add a deal” flow, directly reflecting the founders’ vision and market gaps. The founders also planned to offer advisory services to emerging entrepreneurs, so we shaped the platform to facilitate both transactions and mentorship.
Rapid Prototyping & Launch
With a key industry conference approaching, I took charge of creating a marketing website that clearly communicated Caphub’s value proposition. Working under tight deadlines, I delivered a clean, effective Webflow site in just a few days, ensuring the brand was ready for launch and networking.
Within four months, we had the core platform, user management, and login features in place. As developers joined, I led the design hand-off process, ensuring clarity, consistency, and a shared vision across disciplines.
Discovery & Collaboration
The first two months focused on deep discovery. Through intensive workshops with the founders, we mapped out their pain points and business needs, crystallizing the core business model. I advocated for direct access to their network, enabling us to gather insights from diverse user groups and ensuring the platform would address real-world challenges.
Defining the MVP
Our research revealed the need for a marketplace where users could raise capital or find essential third-party services—such as legal or executive support—to close deals. A standout early feature was the “add a deal” flow, directly reflecting the founders’ vision and market gaps. The founders also planned to offer advisory services to emerging entrepreneurs, so we shaped the platform to facilitate both transactions and mentorship.
Rapid Prototyping & Launch
With a key industry conference approaching, I took charge of creating a marketing website that clearly communicated Caphub’s value proposition. Working under tight deadlines, I delivered a clean, effective Webflow site in just a few days, ensuring the brand was ready for launch and networking.
Within four months, we had the core platform, user management, and login features in place. As developers joined, I led the design hand-off process, ensuring clarity, consistency, and a shared vision across disciplines.
Discovery & Collaboration
The first two months focused on deep discovery. Through intensive workshops with the founders, we mapped out their pain points and business needs, crystallizing the core business model. I advocated for direct access to their network, enabling us to gather insights from diverse user groups and ensuring the platform would address real-world challenges.
Defining the MVP
Our research revealed the need for a marketplace where users could raise capital or find essential third-party services—such as legal or executive support—to close deals. A standout early feature was the “add a deal” flow, directly reflecting the founders’ vision and market gaps. The founders also planned to offer advisory services to emerging entrepreneurs, so we shaped the platform to facilitate both transactions and mentorship.
Rapid Prototyping & Launch
With a key industry conference approaching, I took charge of creating a marketing website that clearly communicated Caphub’s value proposition. Working under tight deadlines, I delivered a clean, effective Webflow site in just a few days, ensuring the brand was ready for launch and networking.
Within four months, we had the core platform, user management, and login features in place. As developers joined, I led the design hand-off process, ensuring clarity, consistency, and a shared vision across disciplines.
Successful MVP Delivery
By month six, we launched the MVP and onboarded our first users through the founders’ network. The platform began to facilitate connections and deals, validating our user-centered approach.
Key Learnings & Growth
This project reinforced the importance of deeply understanding the business context behind every design decision. In the fast-paced agency environment, I learned that shipping a functional, stakeholder-approved product often outweighs pixel-perfect polish—what matters most is delivering value and momentum.
Successful MVP Delivery
By month six, we launched the MVP and onboarded our first users through the founders’ network. The platform began to facilitate connections and deals, validating our user-centered approach.
Key Learnings & Growth
This project reinforced the importance of deeply understanding the business context behind every design decision. In the fast-paced agency environment, I learned that shipping a functional, stakeholder-approved product often outweighs pixel-perfect polish—what matters most is delivering value and momentum.
Successful MVP Delivery
By month six, we launched the MVP and onboarded our first users through the founders’ network. The platform began to facilitate connections and deals, validating our user-centered approach.
Key Learnings & Growth
This project reinforced the importance of deeply understanding the business context behind every design decision. In the fast-paced agency environment, I learned that shipping a functional, stakeholder-approved product often outweighs pixel-perfect polish—what matters most is delivering value and momentum.
Reach out anytime
Let’s Stay Connected
Have an idea, a question, or just want to talk about design? I’m always happy to connect—whether it’s about a new project or just a good conversation.
Reach out anytime
Let’s Stay Connected
Have an idea, a question, or just want to talk about design? I’m always happy to connect—whether it’s about a new project or just a good conversation.
Reach out anytime
Let’s Stay Connected
Have an idea, a question, or just want to talk about design? I’m always happy to connect—whether it’s about a new project or just a good conversation.
Caphub
Led design for Caphub, a deal management platform for private equity, from discovery to MVP launch, collaborating with founders and a cross-functional team.
Services
Product Design, Strategy, Branding, Product Discovery
Services
Product Design, Strategy, Branding, Product Discovery
Services
Product Design, Strategy, Branding, Product Discovery
Tools
Figma, Miro, Webflow
Tools
Figma, Miro, Webflow
Tools
Figma, Miro, Webflow
Value
Cutting-Edge Technology in a Fragmented Market
Value
Cutting-Edge Technology in a Fragmented Market
Value
Cutting-Edge Technology in a Fragmented Market
Timeline
6 months
Timeline
6 months
Timeline
6 months
Discovery & Collaboration
The first two months focused on deep discovery. Through intensive workshops with the founders, we mapped out their pain points and business needs, crystallizing the core business model. I advocated for direct access to their network, enabling us to gather insights from diverse user groups and ensuring the platform would address real-world challenges.
Defining the MVP
Our research revealed the need for a marketplace where users could raise capital or find essential third-party services—such as legal or executive support—to close deals. A standout early feature was the “add a deal” flow, directly reflecting the founders’ vision and market gaps. The founders also planned to offer advisory services to emerging entrepreneurs, so we shaped the platform to facilitate both transactions and mentorship.
Rapid Prototyping & Launch
With a key industry conference approaching, I took charge of creating a marketing website that clearly communicated Caphub’s value proposition. Working under tight deadlines, I delivered a clean, effective Webflow site in just a few days, ensuring the brand was ready for launch and networking.
Within four months, we had the core platform, user management, and login features in place. As developers joined, I led the design hand-off process, ensuring clarity, consistency, and a shared vision across disciplines.
Discovery & Collaboration
The first two months focused on deep discovery. Through intensive workshops with the founders, we mapped out their pain points and business needs, crystallizing the core business model. I advocated for direct access to their network, enabling us to gather insights from diverse user groups and ensuring the platform would address real-world challenges.
Defining the MVP
Our research revealed the need for a marketplace where users could raise capital or find essential third-party services—such as legal or executive support—to close deals. A standout early feature was the “add a deal” flow, directly reflecting the founders’ vision and market gaps. The founders also planned to offer advisory services to emerging entrepreneurs, so we shaped the platform to facilitate both transactions and mentorship.
Rapid Prototyping & Launch
With a key industry conference approaching, I took charge of creating a marketing website that clearly communicated Caphub’s value proposition. Working under tight deadlines, I delivered a clean, effective Webflow site in just a few days, ensuring the brand was ready for launch and networking.
Within four months, we had the core platform, user management, and login features in place. As developers joined, I led the design hand-off process, ensuring clarity, consistency, and a shared vision across disciplines.
Discovery & Collaboration
The first two months focused on deep discovery. Through intensive workshops with the founders, we mapped out their pain points and business needs, crystallizing the core business model. I advocated for direct access to their network, enabling us to gather insights from diverse user groups and ensuring the platform would address real-world challenges.
Defining the MVP
Our research revealed the need for a marketplace where users could raise capital or find essential third-party services—such as legal or executive support—to close deals. A standout early feature was the “add a deal” flow, directly reflecting the founders’ vision and market gaps. The founders also planned to offer advisory services to emerging entrepreneurs, so we shaped the platform to facilitate both transactions and mentorship.
Rapid Prototyping & Launch
With a key industry conference approaching, I took charge of creating a marketing website that clearly communicated Caphub’s value proposition. Working under tight deadlines, I delivered a clean, effective Webflow site in just a few days, ensuring the brand was ready for launch and networking.
Within four months, we had the core platform, user management, and login features in place. As developers joined, I led the design hand-off process, ensuring clarity, consistency, and a shared vision across disciplines.
Successful MVP Delivery
By month six, we launched the MVP and onboarded our first users through the founders’ network. The platform began to facilitate connections and deals, validating our user-centered approach.
Key Learnings & Growth
This project reinforced the importance of deeply understanding the business context behind every design decision. In the fast-paced agency environment, I learned that shipping a functional, stakeholder-approved product often outweighs pixel-perfect polish—what matters most is delivering value and momentum.
Successful MVP Delivery
By month six, we launched the MVP and onboarded our first users through the founders’ network. The platform began to facilitate connections and deals, validating our user-centered approach.
Key Learnings & Growth
This project reinforced the importance of deeply understanding the business context behind every design decision. In the fast-paced agency environment, I learned that shipping a functional, stakeholder-approved product often outweighs pixel-perfect polish—what matters most is delivering value and momentum.
Successful MVP Delivery
By month six, we launched the MVP and onboarded our first users through the founders’ network. The platform began to facilitate connections and deals, validating our user-centered approach.
Key Learnings & Growth
This project reinforced the importance of deeply understanding the business context behind every design decision. In the fast-paced agency environment, I learned that shipping a functional, stakeholder-approved product often outweighs pixel-perfect polish—what matters most is delivering value and momentum.
Reach out anytime
Let’s Stay Connected
Have an idea, a question, or just want to talk about design? I’m always happy to connect—whether it’s about a new project or just a good conversation.
Reach out anytime
Let’s Stay Connected
Have an idea, a question, or just want to talk about design? I’m always happy to connect—whether it’s about a new project or just a good conversation.
Reach out anytime
Let’s Stay Connected
Have an idea, a question, or just want to talk about design? I’m always happy to connect—whether it’s about a new project or just a good conversation.
Caphub
Led design for Caphub, a deal management platform for private equity, from discovery to MVP launch, collaborating with founders and a cross-functional team.
Services
Product Design, Strategy, Branding, Product Discovery
Services
Product Design, Strategy, Branding, Product Discovery
Services
Product Design, Strategy, Branding, Product Discovery
Tools
Figma, Miro, Webflow
Tools
Figma, Miro, Webflow
Tools
Figma, Miro, Webflow
Value
Cutting-Edge Technology in a Fragmented Market
Value
Cutting-Edge Technology in a Fragmented Market
Value
Cutting-Edge Technology in a Fragmented Market
Timeline
6 months
Timeline
6 months
Timeline
6 months
Discovery & Collaboration
The first two months focused on deep discovery. Through intensive workshops with the founders, we mapped out their pain points and business needs, crystallizing the core business model. I advocated for direct access to their network, enabling us to gather insights from diverse user groups and ensuring the platform would address real-world challenges.
Defining the MVP
Our research revealed the need for a marketplace where users could raise capital or find essential third-party services—such as legal or executive support—to close deals. A standout early feature was the “add a deal” flow, directly reflecting the founders’ vision and market gaps. The founders also planned to offer advisory services to emerging entrepreneurs, so we shaped the platform to facilitate both transactions and mentorship.
Rapid Prototyping & Launch
With a key industry conference approaching, I took charge of creating a marketing website that clearly communicated Caphub’s value proposition. Working under tight deadlines, I delivered a clean, effective Webflow site in just a few days, ensuring the brand was ready for launch and networking.
Within four months, we had the core platform, user management, and login features in place. As developers joined, I led the design hand-off process, ensuring clarity, consistency, and a shared vision across disciplines.
Discovery & Collaboration
The first two months focused on deep discovery. Through intensive workshops with the founders, we mapped out their pain points and business needs, crystallizing the core business model. I advocated for direct access to their network, enabling us to gather insights from diverse user groups and ensuring the platform would address real-world challenges.
Defining the MVP
Our research revealed the need for a marketplace where users could raise capital or find essential third-party services—such as legal or executive support—to close deals. A standout early feature was the “add a deal” flow, directly reflecting the founders’ vision and market gaps. The founders also planned to offer advisory services to emerging entrepreneurs, so we shaped the platform to facilitate both transactions and mentorship.
Rapid Prototyping & Launch
With a key industry conference approaching, I took charge of creating a marketing website that clearly communicated Caphub’s value proposition. Working under tight deadlines, I delivered a clean, effective Webflow site in just a few days, ensuring the brand was ready for launch and networking.
Within four months, we had the core platform, user management, and login features in place. As developers joined, I led the design hand-off process, ensuring clarity, consistency, and a shared vision across disciplines.
Discovery & Collaboration
The first two months focused on deep discovery. Through intensive workshops with the founders, we mapped out their pain points and business needs, crystallizing the core business model. I advocated for direct access to their network, enabling us to gather insights from diverse user groups and ensuring the platform would address real-world challenges.
Defining the MVP
Our research revealed the need for a marketplace where users could raise capital or find essential third-party services—such as legal or executive support—to close deals. A standout early feature was the “add a deal” flow, directly reflecting the founders’ vision and market gaps. The founders also planned to offer advisory services to emerging entrepreneurs, so we shaped the platform to facilitate both transactions and mentorship.
Rapid Prototyping & Launch
With a key industry conference approaching, I took charge of creating a marketing website that clearly communicated Caphub’s value proposition. Working under tight deadlines, I delivered a clean, effective Webflow site in just a few days, ensuring the brand was ready for launch and networking.
Within four months, we had the core platform, user management, and login features in place. As developers joined, I led the design hand-off process, ensuring clarity, consistency, and a shared vision across disciplines.
Successful MVP Delivery
By month six, we launched the MVP and onboarded our first users through the founders’ network. The platform began to facilitate connections and deals, validating our user-centered approach.
Key Learnings & Growth
This project reinforced the importance of deeply understanding the business context behind every design decision. In the fast-paced agency environment, I learned that shipping a functional, stakeholder-approved product often outweighs pixel-perfect polish—what matters most is delivering value and momentum.
Successful MVP Delivery
By month six, we launched the MVP and onboarded our first users through the founders’ network. The platform began to facilitate connections and deals, validating our user-centered approach.
Key Learnings & Growth
This project reinforced the importance of deeply understanding the business context behind every design decision. In the fast-paced agency environment, I learned that shipping a functional, stakeholder-approved product often outweighs pixel-perfect polish—what matters most is delivering value and momentum.
Successful MVP Delivery
By month six, we launched the MVP and onboarded our first users through the founders’ network. The platform began to facilitate connections and deals, validating our user-centered approach.
Key Learnings & Growth
This project reinforced the importance of deeply understanding the business context behind every design decision. In the fast-paced agency environment, I learned that shipping a functional, stakeholder-approved product often outweighs pixel-perfect polish—what matters most is delivering value and momentum.
Reach out anytime
Let’s Stay Connected
Have an idea, a question, or just want to talk about design? I’m always happy to connect—whether it’s about a new project or just a good conversation.
Reach out anytime
Let’s Stay Connected
Have an idea, a question, or just want to talk about design? I’m always happy to connect—whether it’s about a new project or just a good conversation.
Reach out anytime
Let’s Stay Connected
Have an idea, a question, or just want to talk about design? I’m always happy to connect—whether it’s about a new project or just a good conversation.